STUDY overview:

With a newly acquired team and a host of new technologies at bear, there was a challenge to integrate & deliver on competitive Scope 3 capabilities that were validated & targeted to appropriate customer users. Growing regulatory requirements meant customers were facing more pressure than ever to account for the emissions in their supply chain; and time was of the essence.

I led the multi-timezone research team in addressing this challenge, creating and coordinating the multi-phase research plan to ensure continuous delivery against production timelines, while maintaining research depth & rigour.

This first phase of work was intended to calibrate our Scope 3 Category 1 solution strategy; validating internal hypotheses around user journeys, feature requirements, and buyer vs user priorities.

approach:

• Worked with IBM Sustainability Software leadership to map knowledge gaps & product needs from disparate stakeholder groups in disjointed timezones
• Developed a comprehensive research plan, enabling round-the-clock coverage by allocating multiple researchers to the project.
• Rapid recruitment of external SMEs for quickfire discovery interviews; insights used allowed for initial validation and design kickoff
• Facilitated collaboration workshops with product management teams to generate and prioritize feature proposals using the Kano quantitative survey method
• Employed a mix of qualitative and quantitative methods, distributing feature surveys and sketches to expert SMEs at scale, supplemented by in-depth user interviews for nuanced insights.
• Interpreted quantitative data and spliced results across demographics for comparison
• Competitor UIs scraped across sources into IBM-comparable structure for annotation & analysis, cross-referenced with Kano results & analyst literature
• Insights across multiple domains/sources synthesized into key takeaways playback; updates on personas, buyer behavior, competitor advancements,